OBAD is a government entity, established by the Executive Council resolution number 48 in 2007. OBAD is responsible for delivering a compelling and consistent brand for Abu Dhabi, which embraces the Emirate’s vision for the future and respects the culture, heritage and traditions of its past. OBAD acts as the guardian and patron of the brand, providing guidance to the public and private sectors on its application in all activities that may have an impact on the reputation of the Emirate of Abu Dhabi - from tourism, to inward investment to the service industry.